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Wednesday, April 19, 2006

Yokel - Local Shopping

Founded by Scott Randall (FairMarket) and Don Zereski (Lycos), Yokel is a local shopping search web site. The company was founded in 2005 and is currently in beta.

Yokel tells you where things are in local stores. Suppose you want to find a television in your area, you can "Yokel" for it. Yokel will show you all the stores in your area (Sears, Wal-Mart, CompUSA, etc.) that have a television in stock. Pretty convenient if you need to find something and don't want to order it online.

Randall previously founded FairMarket, an Internet auction software provider in 1997. The company had a $100M IPO in 2000. Zereski was VP of Products for Lycos, where he was involved with Matchmaker, quote.com, Tripod, and other Lycos online properties.

All in all it's a very compelling team with an interesting product. I'll be interested to see more.

If you search on MSN, the company comes up under "television stores" ranked third.

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