Great BusinessWeek Article On Click Fraud
I am still surprised no one has built a peer to peer untrackable click fraud network. Click fraud has the potential to become a much larger issue for online advertising in the years to come. Just like in every other business transaction, and especially on new platforms, the opportunity for gaming exists. Click fraud could become the online advertising equivalent of viruses and spam: something that will require software tools and constant updates to track, monitor, and combat. That, combined with tools for better tracking and measurement, across many more diverse and new surfaces creates opportunities for new and interesting businesses to be built.
1 Comments:
Hi-
Interesting you write this topic. It reminds me of the early porn days like 1996-1999 when the webmasters were like Gods in the sense that they were the lead creators and innovators.
It could be said that SNS webmasters are the next generation of forward thinkers.
If you are fortunate enough to join www.bitmetv.org (site is down this week) then you will see the excellent click fraud hash-key technology they have built. Basically this is a (INVITE-ONLY PRIVATE Network)Torrent TV shows site. I have been living in China running a Building Materials export company and I need my TV shows!! :-) I like to watch while I work late at night. Anyway they use a point rating system based on how much you upload and download. Since I have several servers I host my own server based Torrent client and this allows me to get a high upload ratio since I am on a unmetered 100mbt connection. People are always trying to cheat for various reasons and the biggest reason is to get a faster download rate. Bitmetv.org built in several security elements to make sure no one is cheating. Much of what they are doing would lend well to other business models.
I have an small Hyderabad, India coding team that builds me what ever I want and we have built a slightly different hash-key security tool built around p2p for the download of large files. I think the collective mind of the internet is working toward solutions to fix these problems. Actually most anything you can think of is doable now days. I think the key is if your an American you need to get your lazy butt over to India and get an apartment. If you go to the India coding teams office each day and be part of the development process you will get whatever you want. Stanford and MIT coders are not half as bright as many India coders these days simply because the competition is much greater in India. Apartments are like $200 a month with a full time maid and cook so combine that with the cost for a $1,500 PhD level coder with various levels of expertise around MD5/Action Script 3/AJAX/PHP/Lighttpd/MySQL, etc. and you can get crazy cool applications built in days not months. I built an very cool version of Meebo/Trillian in less than 20 days. Once some more bugs get worked out I think it will easily be better than Meebo and Trillian so why does it take these companies so long to get new releases??? The amount if apps I have built with 5 India coders is staggering so to me Web 3.0 may be closer than most think.
So why is Click Fraud technology so behind the times??? I think its Silicon Valley EGOTISTICAL maniacs trying to hard to have the "next killer app". :-) sorry for that rant im just sick of all the Bay Area Ego.
WOW!! Did I go off topic or what! :-) hehehe forgive me!! Too much coffee.
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