Two Big Trends
#1 More and more sites are moving to the hybrid model I described recently of cross between destination and distribution.
This is the way a lot of sites are going to go, because it's the most cost effective way to drive new customer acquisition and generate awareness about your site. The big community sites already have tons of traffic, if you have some simple content you can syndicate out from your destination site "for free," then you can get click-throughs and drive traffic to your site as a result. This is the smart, smart way to drive traffic to web sites, and it's a lot cheaper than buying advertising.
The key is to give away just enough teaser content that people see value in what they can post on their profile, listing, or page on another big site, but that users see enough value in what's being shown to click-through to your destination site. This is the new wave in traffic generation.
It's sort of the next generation in RSS feeds, but there's no need for a reader... it's easier to use, with more diverse content, that gets incorporated into users' existing pages and listings.
#2 Later stage companies with millions in revenue who want to fund new and interesting online and Web 2.0 type businesses. These businesses are legacy or Web 1.0 businesses that need capital to fund new businesses that they could not be in unless they were in the original business. That is, their "legacy" business (even if it's not that old) is what provides entre into the new Web 2.0 business that they really want to do. I think we are going to see a lot more of these and they will be very interesting.
This is the way a lot of sites are going to go, because it's the most cost effective way to drive new customer acquisition and generate awareness about your site. The big community sites already have tons of traffic, if you have some simple content you can syndicate out from your destination site "for free," then you can get click-throughs and drive traffic to your site as a result. This is the smart, smart way to drive traffic to web sites, and it's a lot cheaper than buying advertising.
The key is to give away just enough teaser content that people see value in what they can post on their profile, listing, or page on another big site, but that users see enough value in what's being shown to click-through to your destination site. This is the new wave in traffic generation.
It's sort of the next generation in RSS feeds, but there's no need for a reader... it's easier to use, with more diverse content, that gets incorporated into users' existing pages and listings.
#2 Later stage companies with millions in revenue who want to fund new and interesting online and Web 2.0 type businesses. These businesses are legacy or Web 1.0 businesses that need capital to fund new businesses that they could not be in unless they were in the original business. That is, their "legacy" business (even if it's not that old) is what provides entre into the new Web 2.0 business that they really want to do. I think we are going to see a lot more of these and they will be very interesting.
posted by David at 10:29 PM
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